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Facebook Pestle and Swot Analysis 2018

By: Jonathan Kush & Patricia Nanjekhe

Abstract

Facebook Inc is an American online social media and social networking service company with over 2billion monthly users. The social media industry has been at the forefront of privacy and data safety throughout much of 2018. Using Pestel, this report examines the various macro factors that are shaping the social networking industry and the growth of Facebook including data safety regulations, the Cambridge Analytica scandal, emergence of 5G network technology, and Beijing’s decision to block Facebook in China, all affecting the business environment of Facebook. Some of these external .. Read More

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